PageRank algorithm in lockdown 3

PageRank

• PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
• PageRank was developed to list search results in the order and rank of usefulness and relevance.
• Created by the founders of Google, Sergey Brin and Larry Page
• The algorithm takes into account the inbound links to a website to determine how useful a webpage is.

PageRank Factors:

• There are around two hundred factors that affect the PageRank.
• These include:
• Domain name - relevance to the search engine .
• Frequency of search term in web page.
• Age of web page.
• Frequency of page updates.
• Magnitude of content updates.
• Keywords in <H1> tags.

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